New PING G Le3 family custom-engineered, custom-made for women

With women’s golf participation at an all-time high, PING introduced the G Le3 family today, continuing its industry-leading commitment to bringing women golfers lightweight, score-lowering technology engineered and custom-made exclusively for their games. The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

“Our on-going commitment to engineering lightweight, easy-to-hit, premium clubs for women is rooted in PING’s long history of supporting women’s golf, dating back to the early 1970s. It started with my grandparents, Karsten and Louise Solheim, and continues today with the Solheim Cup and other game-growing initiatives,” said PING Executive Vice President Stacey Pauwels, who oversees the development of PING products made exclusively for women.

“We’re excited to bring this game-enjoyment technology to women, and with the rapid expansion of the women’s game, including unprecedented popularity with a new generation of golfers, we look forward to helping them lower their scores and have more fun on the course.”

Along with its score-lowering technology, the G Le3 family is distinguished by a sophisticated color combination of navy, gold and silver accents, creating a premium and high-performance appeal for women serious about having fun on the course.